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2011 Jay Chiat Awards Winners
Click here to view winning studies for many of these great cases.
Grand Prix
- Droga5—Puma: "For the Joy of Sport"
- Lowe & Partners—Colombian Ministry of Defense Program of Humanitarian Attention to the Demobilised (PAHD): "FARC | Operation Christmas"
Brand Experience
Gold
- CP+B and Digitas—American Express: "Small Business Saturday"
- Goodby Silverstein and Partners—Adobe: "Museum of Digital Media"
Silver
- Droga5—Microsoft Bing: "Decode Jay-Z with Bing"
- MRM Worldwide—US Army: "At the Ready"
Bronze
- JWT Melbourne—Melbourne Writers Festival: "Democratizing Literature"
- The Martin Agency—Walmart: "The Smack Talk Launch of Call of Duty: Modern Warfare 2"
- McKinney—Qwest: "Starting a Conversation Without Uttering a Word"
Honorable Mention
- R/GA—Nike: "The Film Room"
Campaign for a New Brand
Gold
- CP+B—Bolthouse Farms: "Baby Carrots | Eat 'Em Like Junk Food"
- Fallon—The Cosmopolitan of Las Vegas: "Just the Right Amount of Wrong"
Silver
- LBi—SeamlessWeb.com: "Hijacking an Icon of Food Delivery in New York City"
Bronze
- Gotham—Chobani: "A Love Story about Yogurt"
Honorable Mention
- Lowe Asia-Pacific—Nestlé Vietnam: "Cafe Viet | Are You Man Enough?"
- McGarryBowen—Verizon Wireless: "Power Trumps Pretty"
Communications/Media Strategy
Gold
- Droga5—Microsoft Bing: "Decode Jay-Z With Bing"
- Goodby Silverstein and Partners—Adobe: "Adobe Creative Suite 5 Launch Campaign"
Silver
- Y&R Brasil—Santa Casa Blood Center: "Upgrading an Ancient Model"
Bronze
- VI Marketing and Branding—Oklahoma State Department of Health (OSDH) & Oklahoma Tobacco Settlement Endowment Trust (TSET): "5320"
Honorable Mention
- BBDO India—P&G/Gillette Mach3: "W.A.L.S. | Women Against Lazy Stubble"
- OMD—Pepsi: "The Pepsi Refresh Project"
- Optimedia—Citi Bank: "Citi Project Talk"
Creative Technologies
Gold
- Goodby, Silverstein and Partners—Dali Museum: "Helping People See the World Through the Eyes of Dali"
- R/GA—Nike: "The Film Room"
Silver
Bronze
- R/GA—Converse: "The Sampler"
Honorable Mention
- COLLINS—New York Public Library
- JWT—Bloomberg: "The Art of Looking Sideways"
- McKinney—Qwest: "Solving Problems by Creating Some"
- Razorfish NY—Unilever: Lynx "Lynx Stream"
Campaign for Existing Brand
Gold
- BBH—Unilever: "Axe | Clean Your Balls"
- Droga5—Puma: "For the Joy of Sport"
Bronze
- BBDO India—P&G/Gillette Mach3: "W.A.L.S. | Women Against Lazy Stubble"
- Leo Burnett, USA—Sealy Posturepedic: "Supporting All the Living that Happens in Bed"
- Publicis—Pepto-Bismol: "The Little Pink Bottle that Everybody Thought They Knew"
Honorable Mention
- Droga5—Microsoft Bing: "Decode Jay-Z With Bing"
- Leo Burnett, USA—Allstate: "Mayhem is Everywhere"
- Grupo Gallegos—California Milk Processor Board: "Selling Health and Beauty by the Gallon"
- Lowe Asia-Pacific—Unilever Vietnam: "Vim—Power of 1"
- Venables Bell & Partners—Audi: "Shock the Sheep"
For Good Strategy
Gold
- Lowe & Partners—Colombian Ministry of Defense Program of Humanitarian Attention to the Demobilised (PAHD): "FARC | Operation Christmas"
Silver
- McKinney—Urban Ministries of Durham: "Spent"
Bronze
- The Martin Agency—The American Cancer Society: "How Can an Aging Charity Compete With Sexy, Young Causes?"
Honorable Mention
- Arnold Worldwide—American Legacy Foundation (Truth): "Do You Have What It Takes to be a Tobacco Exec?"
- COLLINS—New York Public Library
- Pyper Paul + Kenney—ASPCA: "Help Joey"
Idea for New Product/Content
Gold
- Redscout—Gatorade: "G-Series Product Launch"
Silver
- AgênciaClick Isobar—Fiat: "Fiat Mio"
Bronze
- TwofifteenMcCann—Microsoft (Xbox): "Bright Falls: The Prequel to Alan Wake"
Honorable Mention
- Gotham—Denny's: "A Whole New Way to Launch LTOs"
- Lew'Lara\TBWA—IG: "#ihcomplicou"
- R/GA—InnovativeThunder: "Pay With a Tweet"
Innovative Design
Gold
Silver
- CP+B—Bolthouse Farms: "Baby Carrots | Eat 'Em Like Junk Food"
Research Innovation
Gold
- BrainJuicer—"Let's Get Emotional About Advertising"
- Starcom USA—"EQ"
Bronze
- The Marketing Arm—"Fans, Brands, and Properties | Finding the Perfect Match"
Honorable Mention
- co.r inovação—CO.R Youth Project: "The Follow the Rabbit Methodology"
Social Media Strategy
Gold
- Starcom Sweden/Le Bureau—The National HIV Council: "F**K TREE"
Silver
- M&C Saatchi/Profero—Pizza Hut: "Feed a Friend: Leveraging the Natural Fit Between Loyalty and Social Media"
Bronze
- CP+B—Kraft Mac & Cheese: "Tweet Your Love"
- Lew'Lara\TBWA—IG: "#ihcomplicou"
Honorable Mention
- Anomaly—Converse: "How Converse Became the Biggest Little Sneaker Brand on Facebook"
- BBDO NY—M&M's Pretzel: "Power to the People"
- The Brooklyn Brothers/Islenska—Promote Iceland: "Inspired by Iceland"
- COLLINS—New York Public Library
- Goodby Silverstein and Partners—Tostitos: "Reunite America"
- Porter Novelli—HP ePrint Live: "Socializing Printing With the Digital Generation"
- R/GA—InnovativeThunder: "Pay With a Tweet"
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