2011 Jay Chiat Awards Winners

Research Innovation —Gold
Starcom USA
"EQ"

A Human View of the Media and Content Landscape

EQ was born out of the desire to create a robust framework that delivers deep, human understanding to help us create more meaningful human experiences.

It's a tool that guides our planning and strategy development, uncovers category white space, and inspires fresh ways to activate the experiences we create for clients. Rooted in the emotional reasons behind peoples' media choices, EQ is a powerful window to the consumer's world.

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