2011 4A's Jay Chiat Awards for Strategic Excellence

Winners Gallery

Congratulations to our amazing 2011 winners! View samples of their case work below, or click here to read a complete list of all Gold-, Silver-, Bronze-, and Honorable Mention-winning entries.

Click here to view winners from 2010.

2011 Jay Chiat Awards Winning Case Studies

Click here to view a complete list of all 2011 winners.

Grand Prix

		Droga 5 Puma For the Joy of Sport
		Lowe and Partners Colombian Ministry of Defense Program of Humanitarian Attention to the Demobilised (PAHD) FARC: Operation Christmas

Brand Experience

		Gold: Crispin Porter + Bogusky/Digitas American Express Small Business Saturday
		Gold: Goodby Silverstein and Partners Adobe Museum of Digital Media
		Silver: Droga5 Microsoft Bing Decode Jay-Z With Bing
		Silver: MRM Worldwide US Army At the Ready
		Bronze: JWT Melbourne Melbourne Writers Festival Democratizing Literature
		Bronze: The Martin Agency Walmart The Smack Talk Launch of Call of Duty: Modern Warfare 2
		Bronze: McKinney Qwest Starting a Conversation Without Uttering a Word

Campaign for a New Brand

		Gold: Crispin Porter + Bogusky Bolthouse Farms Baby Carrots: Eat 'Em Like Junk Food
		Gold: Fallon The Cosmopolitan of Las Vegas Just the Right Amount of Wrong
		Bronze: Gotham Chobani A Love Story About Yogurt

Communications/Media Strategy

		Gold: Droga5 Microsoft Bing Decode Jay-Z With Bing
		Gold: Goodby Silverstein and Partners Adobe Adobe Creative Suite 5 Launch Campaign

Creative Technology

Gold: Goodby Silverstein and Partners
Dali Museum
Helping People See the World Through the Eyes of Dali

Campaign for Existing Brand

		Gold: Droga 5 Puma For the Joy of Sport
		Bronze: BBDO India P&G/Gillette Mach 3 WALS: Women Against Lazy Stubble
		Bronze: Leo Burnett USA Sealy Posturepedic Supporting All the Living That Happens in Bed
		Bronze: Publicis Pepto-Bismol The Little Pink Bottle That Everyone Thought They Knew

For Good Strategy

		Gold: Lowe and Partners Colombian Ministry of Defense Program of Humanitarian Attention to the Demobilised (PAHD) FARC: Operation Christmas
		Silver: McKinney Urban Ministries of Durham Spent
		Bronze: The Martin Agency The American Cancer Society How Can an Aging Charity Compete With Sexy, Young Causes?

Idea for New Product/Content

		Gold: Redscout Gatorade G-Series Product Launch
		Silver: AgenciaClick Isobar Fiat Fiat Mio
		Bronze: Twofifteen McCann Microsoft Xbox Bright Falls: The Prequel to Alan Wake

Innovative Design

Silver: Crispin Porter + Bogusky
Bolthouse Farms
Baby Carrots: Eat 'Em Like Junk Food

Research Innovation

		Gold: BrainJuicer Let's Get Emotional About Advertising
		Gold: Starcom USA EQ
		Bronze: The Marketing Arm Fans, Brands, and Properties: Finding the Perfect Match

Social Media Strategy

		Gold: Starcom Sweden/Le Bureau The National HIV Council F**K TREE
		Silver: M&C Saatchi/Profero Pizza Hut Feed a Friend: Leveraging the Natural Fit Between Loyalty and Social Media
		Bronze: Crispin Porter + Bogusky Kraft Mac and Cheese Tweet Your Love