2011 4A's Jay Chiat Awards for Strategic Excellence
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Winners Gallery

The 2012 Winners have been announced! View winners. (See the complete Short List.)

Congratulations to our amazing 2011 winners! View samples of their case work below, or click here to read a complete list of all Gold-, Silver-, Bronze-, and Honorable Mention-winning entries.

Click here to view winners from 2010.


2011 Jay Chiat Awards Winning Case Studies

Click here to view a complete list of all 2011 winners.

Grand Prix

 

Droga 5
Puma
For the Joy of Sport

 

Lowe and Partners
Colombian Ministry of Defense Program of Humanitarian Attention to the Demobilised (PAHD)
FARC: Operation Christmas

Brand Experience

 

Gold: Crispin Porter + Bogusky/Digitas
American Express
Small Business Saturday

 

Gold: Goodby Silverstein and Partners
Adobe
Museum of Digital Media

 

Silver: Droga5
Microsoft Bing
Decode Jay-Z With Bing

 

Silver: MRM Worldwide
US Army
At the Ready

 

Bronze: JWT Melbourne
Melbourne Writers Festival
Democratizing Literature

 

Bronze: The Martin Agency
Walmart
The Smack Talk Launch of Call of Duty: Modern Warfare 2

 

Bronze: McKinney
Qwest
Starting a Conversation Without Uttering a Word

Campaign for a New Brand

 

Gold: Crispin Porter + Bogusky
Bolthouse Farms
Baby Carrots: Eat 'Em Like Junk Food

 

Gold: Fallon
The Cosmopolitan of Las Vegas
Just the Right Amount of Wrong

 

Bronze: Gotham
Chobani
A Love Story About Yogurt

Communications/Media Strategy

 

Gold: Droga5
Microsoft Bing
Decode Jay-Z With Bing

 

Gold: Goodby Silverstein and Partners
Adobe
Adobe Creative Suite 5 Launch Campaign

Creative Technology

 

Gold: Goodby Silverstein and Partners
Dali Museum
Helping People See the World Through the Eyes of Dali

Campaign for Existing Brand

 

Gold: Droga 5
Puma
For the Joy of Sport

 

Bronze: BBDO India
P&G/Gillette Mach 3
WALS: Women Against Lazy Stubble

 

Bronze: Leo Burnett USA
Sealy Posturepedic
Supporting All the Living That Happens in Bed

 

Bronze: Publicis
Pepto-Bismol
The Little Pink Bottle That Everyone Thought They Knew

For Good Strategy

 

Gold: Lowe and Partners
Colombian Ministry of Defense Program of Humanitarian Attention to the Demobilised (PAHD)
FARC: Operation Christmas

 

Silver: McKinney
Urban Ministries of Durham
Spent

 

Bronze: The Martin Agency
The American Cancer Society
How Can an Aging Charity Compete With Sexy, Young Causes?

Idea for New Product/Content

 

Gold: Redscout
Gatorade
G-Series Product Launch

 

Silver: AgenciaClick Isobar
Fiat
Fiat Mio

 

Bronze: Twofifteen McCann
Microsoft Xbox
Bright Falls: The Prequel to Alan Wake

Innovative Design

 

Silver: Crispin Porter + Bogusky
Bolthouse Farms
Baby Carrots: Eat 'Em Like Junk Food

Research Innovation

 

Gold: BrainJuicer
Let's Get Emotional About Advertising

 

Gold: Starcom USA
EQ

 

Bronze: The Marketing Arm
Fans, Brands, and Properties: Finding the Perfect Match

Social Media Strategy

 

Gold: Starcom Sweden/Le Bureau
The National HIV Council
F**K TREE

 

Silver: M&C Saatchi/Profero
Pizza Hut
Feed a Friend: Leveraging the Natural Fit Between Loyalty and Social Media

 

Bronze: Crispin Porter + Bogusky
Kraft Mac and Cheese
Tweet Your Love