Festival Speakers

Andrew Delbridge
Partner, Chief Strategy Officer
McKinney

Prior to joining McKinney, Andrew held senior account planning and management roles at Publicis, Mojo and BBDO Clemenger in Australia and New Zealand. He joined McKinney in 2000 to build the agency's account planning offering and, in 2003, led the formation of one of the first connection planning groups in the US within McKinney. In 2005 he was named Chief Strategy Officer, overseeing the agency's conversation planning group encompassing account planning, connection planning, interactive strategy, research and analytics and media.

Having been a member of the 4A's account planning group for several years, in 2010 Andrew took on the role of chairman of the 4A's Strategy Committee—believing the time was right to broaden the group's focus to both accommodate and leverage the many and diverse strategy disciplines that make up today's marketing communications industry.