Festival Speakers

Sara Brito
Group Director, Cultural and Business Insights
Crispin Porter + Bogusky

Sara Brito is a Group Director of Cultural and Business Insights for Crispin Porter + Bogusky, where she helps brands such as Domino's, Best Buy, and Kraft Macaroni and Cheese change culture. Prior to joining CP+B in May 2008, Sara was Vice President, Group Director of Account Planning at Digitas, New York, where she led planning on the American Express Consumer Card Business, including the launch of Members Project. Her broad category experience also includes working on brands such as The New York Times, AOL, Virgin Mobile, Real Simple, Pfizer, Starwood Hotels & Resorts, Costco, JetBlue and Delta Airlines. Prior to switching to the agency side of the business, Sara held various new product development and marketing and communications positions at Federated Department Stores.

Sara holds dual BS Degrees in Communications from the SI Newhouse School of Communications and Political Science from the Maxwell School of Citizenship at Syracuse University. She lives in Boulder, CO. with her two Belgium Brussels Griffons but refuses to give up her New York driver license.