The 2010 Jay Chiat Awards for Strategic Excellence Winners

Idea for New Product or Content—Bronze
Crispin Porter + Bogusky, Boulder, CO
"Amex OPEN Forum"

How do you become a shining light for millions of small businesses—and equip them to lead the economic recovery?

American Express has been offering small business credit cards and services for over 20 years. And they're the largest issuer of cards with a membership of the best and brightest small business owners.

American Express OPEN is the category leader that connects its customers with their most precious resource: each other. How? By leveraging what the digital universe uniquely has to offer.

In the best of times, business owners see themselves as a breed apart. When times are tough, they turn to one another as a trusted source of news, connections and exposure.

A simple idea: Owners helping owners.

We knew the desire was there and believed if we did things right, it could further help business owners turn around the US economy.

This is the story of providing the tools to make it happen. It's the story of relaunching OPEN Forum as the premier digital destination for business owners to connect to one another.

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