The 2009 Jay Chiat Awards for Strategic Excellence Winners

Grand Prix Winner
BBH New York -- "Vaseline Clinical Therapy: Prescribe the Nation"
View the Winning Work

Gold Winners

Brand Experience and Innovative Design

• COLLINS and Civic Entertainment Group, New York -- "Fingerlicking and Politicking"

Campaign for an Existing Brand

• BBH, New York -- "Vaseline Clinical Therapy: Prescribe the Nation"
• Euro RSCG, New York -- "Is The Atlantic Doomed?"
• TBWA\Chiat\Day, Los Angeles -- "Refreshing an Icon"
• JWT, New York -- "Bigwigs: Making Jetting Newsworthy"

Idea for New Product or Content

• MRM Worldwide, New York -- "Straight From Iraq"

Media Communications

• BBH, New York -- "Tearing Down the Spectacle & the Spin"

Social Strategy

• Goodby, Silverstein & Partners, San Francisco -- "Where My Bees At?"
• JWT, Mumbai -- "Teach India: When Over Two Million Unlettered Indian Kids Said 'Jai Ho'"

Silver Winners

Brand Experience and Innovative Design

• SapientNitro, South Brisbane -- "The Best Job in the World"

Campaign for an Existing Brand

• DDB West, San Francisco -- "Filter for Good"
• Goodby, Silverstein & Partners, San Francisco -- "WTF Happened to Chester?"
• McCann, New York -- "Making Face Time With Dentyne"

Campaign for a New Brand

• JWT, New York -- "Making a Private Buzz Public"
• M&C Saatchi, London -- "Forward Accountability"

Idea for New Product or Content

• Anomaly, New York -- "Laura Luke"
• JWT, Brazil -- "Band-Aid by Alexandre Herchcovitch—Reinventing One of the World's Greatest Product Inventions"
• BBH, New York -- "Mrs. O: From Blog to Brand in Under Six Months"

Media Communications

• Fallon, Minneapolis -- "How Battlestar Galactica Learned to Stop Worrying and Love the DVR"
• SapientNitro, South Brisbane -- "The Best Job in the World"

Social Strategy

• M&C Saatchi, London -- "How Open Source Marketing Is Helping Us Change4Life"
• Neiman Group, Philadelphia -- "Full Apologies"

Next: Grand Prix Winner