Jay Chiat Awards for Strategic Excellence  
   
 
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2010 Winners Gallery

View a Complete List of 2010 Winners

Click here for 2009 Jay Chiat Awards Winners

Brand Experience

Making Something of Nothing  

Gold
Nail Communications
Making Something of Nothing

WHOPPER FACE  

Silver
Ogilvy & Mather, Brazil
WHOPPER FACE

GoodNites Bedtime Theater  

Bronze
JWT, New York
GoodNites Bedtime Theater

Campaign for Existing Brand

Helping America Break Its Google Habit  

Gold
Gotham, New York
Helping America Break Its Google Habit

Dixons.co.uk: Our Strength Grows Out of Our Weaknesses  

Gold
M&C Saatchi, London
Dixons.co.uk: Our Strength Grows Out of Our Weaknesses

Take a Benylin Day  

Bronze
JWT, Toronto
Take a Benylin Day

Capri Sun: Respect the Pouch  

Bronze
Ogilvy & Mather, New York
Capri Sun: Respect the Pouch

Campaign for New Brand

U By Kotex  

Silver
JWT, New York
U By Kotex

Breaking the Google Habit: Time to Stop Searching and Start Deciding  

Bronze
JWT, New York
Breaking the Google Habit: Time to Stop Searching and Start Deciding

Communications/Media Strategy

Microsoft's Geek Network  

Gold
JWT, New York
Microsoft's "Geek Network"

IBM: Let's Build a Smarter Planet  

Silver
Ogilvy & Mather Advertising
IBM: Let's Build a Smarter Planet

Creative Technology

Twelpforce  

Gold
Crispin Porter + Bogusky
Twelpforce

Carfun Footprint Calculator  

Bronze
Butler Shine Stern and Partners, Sausalito, CA
Carfun Footprint Calculator

For-Good Strategy

ParticipACTION  

Gold
JWT, Toronto
ParticipACTION

LG Mobile: Before You Text, Give It a Ponder  

Gold
Y&R Advertising, New York
LG Mobile: Before You Text, Give It a Ponder

The Alliance for Climate Protection "Reality"  

Silver
Crispin Porter + Bogusky
The Alliance for Climate Protection "Reality"

Idea for New Product or New Content

Amex OPEN Forum  

Bronze
Crispin Porter + Bogusky, Boulder, CO
Amex OPEN Forum

Innovative Design

Barnes & Noble nook  

Silver
R/GA, New York
Barnes & Noble nook

Nokie viNe  

Bronze
R/GA, New York
Nokia viNe

Research Innovation

Generating Insights Through Social Media Using Research Robots  

Gold
BrainJuicer
Generating Insights Through Social Media Using Research Robots

Pooling Talent and Resources to Make a Splash in Today's Media Marketplace  

Silver
VivaKi
Pooling Talent and Resources to Make a Splash in Today's Media Marketplace

MINI PowerGames  

Bronze
the curious company, San Francisco
MINI PowerGames

NIKEiD iPhone App  

Bronze
R/GA
NIKEiD iPhone App

Social Media Strategy

Gnome on Chatroulette (Travelocity)  

Silver
McKinney, Durham, NC
Gnome on Chatroulette (Travelocity)

How Mom and Dad Got Their Swagger Back  

Silver
Saatchi & Saatchi, Los Angeles
How Mom and Dad Got Their Swagger Back

Fiesta Movement  

Bronze
Team Detroit, Dearborn, MI
Fiesta Movement