Categories

Campaign for Existing Brand
Best strategic idea that led to a marketing communications campaign for a brand that has existed in the marketplace for two or more years.

Campaign for New Brand
Best strategic idea that led to a marketing communications campaign for a new brand.

Idea for New Product or New Content
Best strategic thinking that led to the development of a new product, service or content idea.

Brand Experience
Best strategic thinking that led to a new brand experience or brand engagement idea.

Communications/Media Strategy
Strategic thinking that best leverages and shows innovation at multiple touch points for a brand or service.

Social Media Strategy
Best strategic thinking that led to engaging consumers with a brand through the use of social media/social networks.

Innovative Design
Best strategic thinking that led to an impactful new design or redesign of an existing product, service, package or place.

Research Innovation
Best idea for use of an existing research technique or the development of a new research technique.

For-Good Strategy
Best strategic thinking for social impact or corporate social responsibility.

Creative Technology
Best strategic thinking that led to the use of existing technology or development of new technology to contribute to an outstanding marketing/communications campaign.