Submission Information

Short-listed entries will be notified in writing via e-mail by Thursday, July 16.

Each Gold, Silver and Bronze winner will be recognized at the Planning Conference with a Jay Chiat Planning Award; short-listed entries will receive certificates. All winning papers will be published in the 2009 AAAA Jay Chiat Planning Awards Book.

Structure of Written Case Study

The specific structure of the written case study is not mandated but is expected to include:

• A title.
• A 200-word summary that highlights the thinking behind your entry and the reason it deserves an award. This is not a synopsis of the planning journey.
• A clear understanding of the background and the business challenge.
• A great story of how brilliant strategic thinking changed the course of the communications development.
• Clear evidence that the creative idea that resulted from this thinking was both original and impactful.

A maximum of 1,500 words is allowed.

Do not include the names of the agency or the individuals in the written case study or at any time on-screen in your creative examples. This information should ONLY be included on the entry form. Any papers exceeding the proper word count will be eliminated in Round 1.

How Do You Submit Entries

We have moved to an online submission process. Submissions may only be made at www.jaychiatawards.com. All entrants must sign off on the online Terms & Conditions, which includes giving permission to publish your brief and creative.

Content of Submission

Your submission includes:

• Written Case Study
• Creative Materials

Maximum of 10 individual creative elements per entry, with no more than three individual creative elements per medium. Maximum file size is 50 MG.

You are encouraged to include any creative elements beyond traditional communications if they were employed as part of the execution (e.g., architecture, in-store design, uniform design, etc.)

Deadline/Entry Fees

There are three pricing tiers:

• Early Bird Entry Fee: Entries received on or before Monday, June 1 (midnight, June 1 EST): $350
• First Extension: Entries received between June 2 and Monday, June 15 (midnight, June 15 EST): $500
• Final deadline: Entries received between June 16 and Sunday, June 21 (midnight, June 21): $750.

If a person submits more than one entry for his/her agency, that person will receive a 10 percent discount off total entry fees.

Eligibility Requirements

• Only submissions that were in market at some point since January 2007 may enter.
• If you entered last year and your 2008 entry won an award, you may not re-enter the same category. You may, however, entry the case in another category, provided that there is substantial new information, insight and creative to make a strong case in another category.
• If you entered last year and did not win an award, you may enter a re-written case, provided you re-submission includes new information in regards to insight, creative and/or effectiveness.