The Jay Chiat Awards program recognizes excellence in strategic thinking that resulted in a creative expression.

Awards are given on four levels: Gold, Silver, Bronze and Short List. A book containing the winning briefs and examples of creative are published each year.

» Jay Chiat Awards Winners: 2003-2008 (PDF)

The categories for the 2009 Jay Chiat Strategic Excellence Awards are:

• Campaign for Existing Brand
  Best strategic idea that led to a marketing/communications campaign for a brand that has existed in the marketplace for two or more years.
• Campaign for New Brand
  Best strategic idea that led to a marketing/communications campaign for a new brand to the marketplace.
• Idea for New Product or New Content
  Best strategic thinking that led to the development of a new product, service or content idea.
• Brand Experience
  Best strategic thinking that led to a new brand experience or brand engagement idea.
• Media/Communications Strategy
  Best strategic thinking that led to an innovative media or communications strategy for a brand.
• Social Strategy
  Best strategic thinking for social impact or corporate social responsibility
• Innovative Design
  Best strategic thinking that led to an impactful new design or redesign of an existing product, package or place.
• Research Innovation
  Best idea for use of an existing research technique or the development of a new research technique.

For additional information on deadlines and how to enter, contact Cathay Brackman, (212) 850-0721 or e-mail your questions to awards@aaaa.org.